design projects
  • copywriting for viewbook
  • art directed photography
    recruitment campaign
  • booklets
  • postcards
  • posters
  • brochures

View All Printed Material

Design and Copywrite Sample:
2011-2012 Viewbook


  • I just finished reading the fully finished Viewbook again, and must say it is simply stunning. I love the size, the feel of it, the tone, and everything about it. You did such a fantastic job. Thank you for your talent, hard personal work, and working as a team. The final product is well worth the energy expended. Very, very nice!

    chuck leonhardt, unc vice president

  • This is a very attractive viewbook. Thanks to you and your team for all the work on it!

    david r. caldwell, ph.d., dean

UNC Admission & Recruitment Design

    Collaborating closely with admissions and enrollment management; and individual colleges to strategically target and recruit students who fit the optimal enrollment profile of the University including demographic and geographic diversity, academic rankings, and ability. Worked closely with the marketing director of admissions to write the 2011 Viewbook. I continue to write ads and postcard copy followed by designing them for consistency university branding. Enrollment has increased from last year and projected to raise even more next year. I have also worked with the housing department to develop a campaign called "Claim Your Space" for recruiting students to live on campus. After running this campiagn the first year, residence halls filled with returning and new students to completely fill the halls.